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Taylor Swift Feuds with Big Machine Label Group

Swift's struggle with Big Machine continues amidst the pandemic.

Kevin Winter/Getty Images

Swift’s struggle with Big Machine continues amidst the pandemic.

Ten months after a very public social media feud, Taylor Swift is begging fans not to buy her new album- Live From Clear Channel Stripped 2008-a recording of her 2008 live radio performance.  Swift claims the album is being released by Big Machine Label Group without her consent and is “just another case of shameless greed in the time of Coronavirus.”

In the Instagram story, Swift claims entertainment executive Scott “Scooter” Braun is broke after buying Big Machine Records which gave him control of her previous masters- a collection of over 90 of her hits. 

“It looks to me like Scooter Braun and his financial backers, 23 Capital, Alex Soros and the Soros family, and the Carlyle Group have seen the latest balance sheets and realized that paying $300 million for my music wasn’t exactly a wise choice and they need money,” she said in the post.

The music mayhem began in June of 2019 when Braun and his group bought Big Machine Label Group from Scott Borchetta, who signed Swift at the start of her career when she was 15.  Braun already owned the music from Justin Bieber, Ariana Grande, and Kanye West (West and Tay-Tay have had an equally public singer’s spat for the last 11 years).  She has accused Braun of backing her social media “bullies,” such as Bieber and West, causing her hostility towards the sale. 

The record deal row continued into the winter when Swift was nominated for Artist of the Decade by the American Music Academy.  Her performance on the nationally televised awards program was set to include the songs she had written over the last ten years, such as Shake It Off and Love Story.  Braun, however, argued she could not do so, at least, not without permission from the Big Machine Label Group. 

After Swift used her fan base, dubbed “Swifties,” to beg Braun to let her perform her own music, Braun gave into the demands of the social media protest and allowed Swift to perform her hits at the awards show.

Braun said, after the concession, that he would not participate in the social media drama but posted his response on Instagram later that day.  In the lengthy Instagram post, Braun urged Swift to meet with him so he could talk to her personally.  He referenced death threats he and his family have received since their spat made headlines and said he never intended to make her feel “cornered or bullied.” 

Swift seemed to address the spat with Braun when she opened with her new single “The Man,” wearing a t-shirt with the titles of her albums now owned by Braun.  While she did not directly mention Braun, like Taylor’s refrains, the message was loud and clear- she and Braun were never ever getting back together.

The singers’ squabble prompted other celebrities to take sides, but the alliances were predictable.  Swift’s best friend Selena Gomez and other supporters, such as Halsey, publicly declared their allegiance to Miss Americana, while Braun’s clients, such as Kanye West, sided with the entertainment executive.

Since the sale to Braun, Swift, whose deal with Big Machine expired, has signed with Universal Music Group/Republic, who says she will own the rights to all her future masters recorded with them.  However, the April 2020 release of the radio performance proves the pop singer has no control over her original masters and will be forced to fight with Braun if she hopes to ever control them again.

About the Writer
Photo of Lily Belcher
Lily Belcher, Editor in Chief

Lily Belcher is a junior at Durant High School and is the Editor in Chief for the PawPrint. She is freelancing for the Osprey Observer this year and hopes...

Victoria’s Secret Undergoes Major Changes

As the CEO of Tory Burch, Mehas seemed like an obvious chioce to be the new CEO of Victoria's Secret.

Business Insider

As the CEO of Tory Burch, Mehas seemed like an obvious chioce to be the new CEO of Victoria’s Secret.

One of the most popular women’s clothing stores has been undergoing some company changes including the step down of the current CEO, Jan Singer. Victoria’s Secret has been highly known in women’s lingerie and beauty products for many years.

The “Angels” of the company promote the styles by holding an annual televised fashion show. However, after more than two decades of the annual show the angel era has come to an end. The show has went the opposite direction of want customers wanted when becoming ever sexier but with low quality.

Recently the company has been struggling in sales due to competition and style interest changing. They have lost over 3.8 million customers to rivals like Amazon and American Eagle’s Aerie, hurting their business tremendously. Other big retailers including Target and Walmart along with new online startups like Adore me have also affected the decrease in sales.

These other companies have given customers a variety of more sizes for an everyday fit that branch out to more women, they also make it more affordable while still providing the comfort. With that, the company will gain the new CEO, John Mehas, who plans to make major changes in order to keep up with rising competition.

One huge change is the closing of 53 of the company’s stores, still leaving more than 950 stores in the United States. Big changes in advertisement have been rethought, to relate to the “everyday women” that are represented by other companies in order to draw them back into shopping at Victoria’s Secret.

By having the Angels represent the entire Victoria’s Secret brand, the company created a limited view of the typical customer. Many women feel uncomfortable buying from a company that doesn’t include a wider variety of sizes that represent the brand. Model figures in their advertisements create insecurities due to many customers not fitting the guidelines as to what an “acceptable”size/body type is, shown in their advertisements and social aspects of branding.

Mehas who is also currently the president of Tory Burch has a plan to move forward with the company with his strong background in managing business. He clarifies that “Our number one priority is improving performance at Victoria’s Secret Lingerie and PINK. In doing so, our new leaders are coming in with a fresh perspective and looking at everything… our marketing, brand positioning, internal talent, real estate portfolio and cost structure.”

Wanting to bring the company into a new phase that fits women demands Mehas has taken many suggestions for the brand into thought. 

In 2016 Victoria Secret had discontinued their swim line to focus on other clothing lines, however, in 2019 the much-loved swim brand has made a come back introducing new bikinis and one pieces. Many of the lines have change slightly to hopefully increase the sales and increase the number of customers to where it once was.

About the Contributor
Photo of Marina Hawkins
Marina Hawkins, Social Media Coordinator, Photo Editor

Marina Hawkins is a junior at Durant and is the Photo Editor and the Social Media Coordinator for the PawPrint newspaper. She is also part of the Varsity...

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